New packaging for the champagne « Crazy » !

Paris, October 22, 2024 – The Crazy Horse, the most sparkling of all the cabarets, presents a brand new edition of its iconic vintage.

At the Crazy Horse, champagne is “de rigueur”; in its illuminated ice bucket, it is a part of his legendary decor. The Parisian institution, with its refined aesthetic, entrusts the Ich&Kar studio with the renewal of the design of its iconic champagne, of which more than… sixty thousand liters are sabred each year at the cabaret !

Elegant and chic, the black smoked glass bottle is dressed in gold to better catch the light and subtly echo the kinetic show. The famous mouth, hot-gilded, takes up the design of the cabaret’s frontage, entirely reinvented in 2021 for its 70th anniversary. The “Op Art” headdress is a nod to the light projections, signatures of the show.

Produced in collaboration with the “Maison de Champagne Gérin & Fils”, this vintage is made from an exquisite blend of the noblest Champagne grape varieties: “Pinot Noir” and “Chardonnay”. The meticulous work to develop these fine bubbles, with priority given to sustainable wine-growing practices, affirms a very high level of quality, a true goldsmith’s work. The result, a refined brut offering an infinitely delicious moment where pleasure stretches like a couture stocking…

« Creation is inseparable from the “Crazy Horse Paris”. This House is in a perpetual motion. It was important for us that our champagne, the flagship drink of the French “art de vivre” and the cabaret by excellence, reflects our values ​​of creativity, joy and authenticity. The champagne “Crazy” combines visual and taste of the pleasure, in order to offer a festive and joyful moment, from the stage to the flute. » explains the cabaret’s management.

« I believe that there is an emotional branding, a way of packaging in every sense of the word. To re-dress the Crazy champagne, we drew inspiration from the history and heritage of the cabaret. Our goal was to create an object that would become durable, that people would keep and sometimes even display. That the champagne would become a true ambassador, so that the Crazy Horse experience would continue at home. » says Helena Ichbiah, founder of the Ich & Kar studio.

The champagne “Crazy” can be enjoyed every evening at the “Crazy Horse Paris”. It is also on sale at the cabaret boutique: €25 for a 37.5 cl bottle and €35 ​​for a 75 cl bottle.

Crazy Horse, 12 avenue George V, 75008 Paris
www.lecrazyhorseparis.com

Taurus