Link to the main picture : here
Official website of Gymshark : https://www.gymshark.com/
Linkedin profile of Ben Francis : https://www.linkedin.com/in/gymshark/
I don’t know for you, but I am so tired to see everywhere I look : Nike and Adidas… Damn they are everywhere. And they are way too political for me now.
Under Armour tends to be like them : losing its core identity to try to please to everybody.
Reebok followed the same strategy but had way less investors behind them and look where they are now…
Link to the picture : here
Identity is very important. You must secure your sport brand with one sport behind.
For example :
_Look Ralph Lauren. What would they be without the equestrian world ?
_Same for Deus Ex Machina who is linked with the motorcycle universe.
_Same with Callaway who is linked with the golf.
Link to the picture : here
With Gymshark, there is the identity in the name of the brand : fitness (gym). And with just the name of the brand it’s say a lot like : “I love gym. I am a eater of iron like a shark. I am addicted to it. It is a big part of my life. My gym club is my second house. It is a way of life etc…”. Wow. All of this with just a simple name of a brand. Impressive.
Link to the picture : here
I discovered Gymshark in my fitness club where I saw some people wearing it. And I saw some hot ladies with this brand… So yeah, that motivated me A LOT :-).
Sure, going to the gym was already a big thing for me. A popular exorcism indeed…
For now, I had not the need to buy some goods from Gymshark. But I really wanted to talk to you about this nice brand.
Godefroy
